AI · Shopify · Field notes

Storefront Experiments

Building an online store with AI — real experiments, results and lessons.

One real store. A record of what works, what breaks, and what we learn.

  • Building a Shopify store with AI: the lessons from ERVALO so far

    Can AI build a Shopify store that works beyond the first screenshot? Our ERVALO project revealed mobile layout issues, translation gaps and launch questions that design alone couldn’t solve. Here’s what we learned.

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  • Building a real store with AI

    Storefront Experiments follows the practical work of building ERVALO, an online store, with the help of AI. We document the decisions, the checks and the fixes along the way. Expect field notes on Shopify, brand design, bilingual storefronts and launch preparation. Each experiment starts with…

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